Coca-Cola goes on sale May 8 at Jacob's Pharmacy in Atlanta. Local pharmacist John S. (Stith) Pemberton, 54, has formulated a caramel-colored headache and hangover syrup in his backyard, using ingredients that include trace amounts of dried leaves from the South American coca shrub from which cocaine is made and an extract of kola nuts from Africa plus a mélange of fruit and spice flavorings that may include orange, lemon, cinnamon, and other flavors (the "7X" formula will remain a secret for well over a century). A new law has prohibited sale of beverage alcohol at pharmacies; a Confederate Army veteran who became addicted to cocaine and morphine after being wounded in the war, Pemberton has had to stop selling his profitable "Coca Wine" because of its alcohol content; his "Globe of Flower Cough Syrup," "Triplex Liver Pills," and other concoctions have had no success, but he has been advertising his bitter-tasting Coca-Cola "esteemed Brain Tonic and Intellectual Beverage" since March 29 and persuaded fountain man Willis E. Venable at Atlanta's largest drugstore to sell it on a trial basis. Venable adds carbonated water. Pemberton's partner Frank M. Robinson has named the product and written the name Coca-Cola in a flowing script, and the first advertisement appears May 29 in the Atlanta Journal: "Coca-Cola. Delicious! Refreshing! Exhilarating! Invigorating! The New and Regular Soda Fountain Drink, containing the properties of the wonderful Coca plant and the famous Cola nuts." Pemberton falls ill in June, sales plummet, and although Robinson keeps the business alive only 25 gallons of syrup have been sold at $1 per gallon by year's end, and $73.96 has been spent on advertising (see 1888)
http://www.answers.com/topic/1886
John Pemberton was born in Knoxville, Georgia but he spent his childhood in Rome, Georgia
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J. S. Pemberton, Captain, Capt. J. S. Pemberton's Cavalry Company, enlisted July 2, 1864 at Columbus, Georgia, no other record
Note: This company was organized by request of Maj. Geo. O. Dawson, Com'dt of the Post, for local defence out of such material as was thought clearly exempt from active military duty in the field
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Company Muster Roll dated July 2, 1864, stationed at Columbus, Georgia, Record of Events:
Since the organization of this company it has been on duty all the time. I consider the services of Capt. Pemberton's company of Cav. invaluable. They perform every duty whether Confederate or State that they are called upon.
G. O. Dawson
Maj. Comdg Post
Insp'g & Must'g Off.
This Company was organized by request of Maj. Geo. O. Dawson, Comd. of the Post for local defense out of such material as was throught clearly exempt from active military duty in the field. Viz. Men over age, exempts; details and Govt. Contractors. Men permantly [sic] disabled for regular active service.
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John S. Pemberton, Captain, Capt. Pemberton's Company (Muscogee Cavalry), Georgia,* enrolled for duty July 31, 1863 at Columbus, Ga. by J. S. Pemberton for six months, elected Lt. Col. November 14, 1863, 12th Regiment Cavalry, Georgia State Guards, no further records
Mustered-in July 31, 1863, for local defense, to serve within a radius of one hundred miles, Columbus, Georgia, being the center
* This company subsequently became Company K, 12th Regiment (Robinson's) Cavalry, Georgia State Guards. The regiment was formed by the consolidation of Wicker's and Holsey's Battalions, Georgia Cavalry
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Willis E. Venable, Private, Company D, (Gwinett Artillery) 9th Battn Georgia Artillery, enlisted May 6, 1862 in Gwinnett County, Georgia by Capt. Peeples for 3 years or the war, volunteered May 6, 1862 at Atlanta, Ga., receipted for an issue of clothing July 25, 1864, no other records
M266: Compiled Service Records of Confederate Soldiers Who Served in Organizations from the State of Georgia